The advent of smart home appliances has revolutionized the beverage industry, creating a demand for products that are not only functional but also diverse, user-friendly, and engaging. Onecup, a prominent player in the smart appliance market, sought to lead this evolution for its capsule-based beverage systems.

They partnered with LKK Design to reimagine their product line, specifically targeting their soy milk machine. The goal was to develop a more attractive, intuitive, and versatile machine that could meet diverse hot beverage needs with simple, efficient operation, thereby strengthening their market position.

Onecup's objectives for the new capsule soy milk machine were clear:

1. Enhanced Appeal: Break away from the existing product's image with a fresh, emotionally resonant design.

2. Superior Usability: Create a more user-friendly interface for simple and enjoyable operation.

3. Market Differentiation: Establish a unique product identity to stand out in a competitive landscape.

4. Scenario Fit: Perfectly adapt to the two primary usage scenarios: the home and the office.

Guided by the core principles of "Fun Superiority" and "Technical Art Aesthetics," the LKK Design team delivered a comprehensive solution from concept to production-ready design.

1. Design Research
Our process began with in-depth analysis. Through online data mining and offline user interviews, we gathered critical insights into user habits, preferences, and pain points. This research directly informed the design strategy, ensuring the final product would resonate deeply with the target audience.

2. Industrial Design

• Aesthetics & CMF: We broke from the conventional look of previous models, introducing a unique blend of retro and modern elements. The careful selection of Colors, Materials, and Finishes (CMF) gave the soy milk machine a distinctive emotional character.

• User Experience (UX): We prioritized a seamless and delightful user journey. Every interaction, from capsule insertion to cleaning, was streamlined to make preparing fresh soy milk both simple and engaging.

3. Mechanical Structure Design
Our engineering team focused on perfecting the internal mechanics to match the sophisticated exterior. We meticulously designed the core systems—grinding, brewing, and cleaning—to ensure reliable, efficient, and quiet operation within a compact footprint. The structural design was optimized for manufacturing feasibility and cost-effectiveness.

4. Prototyping & Testing
LKK Design leveraged rapid prototyping capabilities to build functional prototypes for rigorous testing. Through multiple iterative cycles, we validated the design's feasibility, structural integrity, and user experience. This crucial phase ensured the final product was both high-quality and reliable, allowing us to advance the design verification efficiently.

The collaboration between Onecup and LKK Design resulted in the successful launch of a emotionally resonant and highly differentiated capsule soy milk machine.

• Market Success: The new Onecup soy milk machine's unique design language distinguished it from competitors, enhancing brand recognition and appeal across various consumer segments.

• Defined New Usage Scenarios: The product seamlessly integrates into both home and office environments, positioning itself as an essential appliance for a modern, quality-focused lifestyle.

• Brand Empowerment: This project heralded a new era of fun, intelligence, and personalization for Onecup, solidifying its brand image as an innovator and a lifestyle advocate, not just a seller of appliances.