This project, as the company's core product, faces strong competition from competing brands. The key challenge is how to make the X3 a breakthrough in the smart fitness space and effectively integrate it with the product's software experience platform. Furthermore, the industry's understanding of user demographics is insufficient. The project also faces challenges in facilitating the mutual promotion of the product and the company's brand, as well as segmenting the product and user demographics.

The client plans to launch a new smart wristband designed to combine precision health tracking with sleek aesthetics and exceptional battery performance. This strategic integration aims to enhance market competitiveness while capturing the youth consumer demographic seeking both advanced functionality and fashion-forward wearables.

Industrial Design

Through comprehensive market and business analysis, we conduct user-centric product design to address product pain points, give the product unique characteristics, connect with brand identity, and create product differentiation. We also prioritize structure and supply chain to ensure product success. 

Solution: 

1. Understanding the fast-paced lifestyles of our user base, we propose a slow-paced lifestyle inspired by the snail. 

2. Utilizing a revolutionary streamlined design, we address product usage, heat dissipation, and cleaning issues, aligning with real-world scenarios and creating a brand-new structural design.

The LKK team's smart real-view cycling platform, the X3, has already launched on the market, with sales increasing by three times compared to previous products. It has been showcased at numerous trade shows and launched on crowdfunding platforms, raising over 200,000 yuan. This initiative has given the entire smart fitness industry a fresh breath of fresh air.