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ZTE Premium Children’s Smartwatch
A Stylish and Trend-Setting Smartwatch for Children
Innovation Insights
Market Insight
Project Background
A child is unique to their parents, while a young child depends entirely on parental care to grow up safely and healthily.
The ideas of being “the only one” and “the one to rely on” became the source of inspiration for the smartwatch design.
Innovation Value
Drawing on years of experience in communications and intelligent technology, Chinese brand ZTE introduced the new Yidou Children’s Smartwatch at CES 2016.
With its fashionable exterior and functions designed around children’s habits, the smartwatch attracted significant attention and enthusiasm from visitors and fans.
It became a representative example of a stylish and trend-setting children’s smartwatch at the time.
Design Strategy
User Insight
A smartwatch for young children does not require diamond-cut details like a Patek Philippe watch or the luxurious visual effects of a Vacheron Constantin timepiece.
Instead, it needs to fit comfortably around a child’s delicate wrist.
It should feature a simple form, clearly marked function buttons, and bright, lively colors.
Optimization and Upgrade
The project involved creating a completely new exterior design for an intelligent children’s positioning smartwatch.
The design process included analyzing children’s usage habits, developing the watch face appearance, and defining the color combinations.
💡 Solution
1. Integrated and Minimalist Design
The integrated and minimalist design improves product safety while better matching the aesthetic preferences of young children.
Six bright color combinations make the smartwatch more attractive and enjoyable for children to wear.
2. Lightweight Form, Safety, and Ease of Use
Chamfered edges are applied around the watch module.
Combined with the color treatment, these details create a lighter and slimmer visual impression.
Along with visual appeal, safety and ease of use remain core principles of the product design.
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