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Dudu Battery Swap Integrated Design
Opening up a billion-scale battery swapping market.
Innovation Insights
Project Background
The electric vehicle market is vast, yet it still faces many unresolved pain points. For example, outdoor charging cannot fully monitor battery conditions, and overcharging may lead to safety risks. The mismatch between electric vehicles and charging stations makes charging difficult for residents. Insufficient charging infrastructure further increases safety risks for home charging. These combined factors make a transformation in electric bicycle energy replenishment inevitable.
User Needs
LKK partnered with Dudu Battery Swap, expanding from shared power banks to community battery swapping. The goal was to accurately capture Chinese consumers’ pain points, such as range anxiety, difficulty in charging, and safety concerns. Through IoT technology, electric bicycles, battery packs, and swapping cabinets are integrated to create China’s first community-based safe battery swapping PaaS platform combining software and hardware.
Design Strategy
User Insights
In this project, considering Dudu’s user groups, market value, brand tone, and product characteristics, LKK provided support in designing a complete travel service system for battery swapping. This includes electric vehicles, battery packs, charging cabinets, and brand visual identity (VI), forming a comprehensive product ecosystem.
Brand Strategy
From a macro perspective of brand identity design, the overall logo adopts rounded shapes with softened corners, creating a warm and approachable feeling. This reduces the distance between the product and users, as well as between the company and consumers.
💡 Solution
1. Visual Identity Design
The icon’s eyes use a “racetrack circle” design, conveying a sense of light technology and vitality. The plus and minus symbols in the ears intuitively represent the battery swapping function, making the overall identity friendly, warm, and easy to understand.
2. Market Collaboration & Product Launch
In 2022, Dudu Battery Swap partnered with Luyuan Group to jointly launch multiple battery-swapping models, including INNO7, ZEE, ZBB, ZBL, ZAT2, ZG5, and ZAY, receiving positive market feedback.
3. Brand Growth & Industry Positioning
Based on industry background and target user characteristics, LKK leveraged brand strategy, visual identity development, and product innovation design to help Dudu Battery Swap build its brand from 0 to 1. It has become a benchmark urban battery swapping brand, gradually evolving into a competitive integrated software and hardware service provider in the shared power bank industry, and has been recognized as a national high-tech enterprise.
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