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Taobao Xinxuan In-Car Product Series
Creating Innovative and Stylized Automotive Product Designs
Innovation Insights
Project Background
Through big data analysis, Alibaba’s Taobao Xinxuan identified rapid growth in the automotive accessories market and strong demand for personalized products.
The company therefore partnered with LKK Design to develop a distinctive series of in-car products.
Innovation Insight
In-car fragrance diffusers, phone holders, and temporary parking number plates have gradually shifted from purely functional products toward personalized automotive accessories.
Although these products are relatively affordable, consumers increasingly treat the interior of their vehicles like a home environment, selecting accessories that express their personal taste and create a consistent visual style.
Based on this insight, we proposed a series-based styling strategy for automotive products and reached a shared design direction with Taobao Xinxuan.
Design Strategy
Market Research
Through an analysis of automotive product data from e-commerce platforms, we found that the majority of users in this market were male.
Male consumers also demonstrated distinctive preferences regarding the decorative characteristics and visual styling of in-car products.
Product Strategy
We proposed a strategy combining emotional design with a consistent series-based style.
The concept was inspired by the racing dreams shared by many male consumers, creating an emotional connection with the target audience and increasing the appeal of the products.
The temporary parking number plate, in-car fragrance diffuser, and phone holder were all developed within the same visual family, allowing them to function as coordinated interior decorations.
💡 Solution
1. Styling Design
The product series adopts an Italian vintage design style.
Soft design lines and passionate colors combine the visual character of motorsport with decorative expression.
The fusion of modern trends and retro aesthetics creates a racing-themed design with a contemporary spirit.
2. Element Design
We extracted recognizable elements from racing culture, including numbers, glossy surface finishes, electroplated metal decorative strips, and racing stripes.
These classic visual elements quickly evoke emotional associations with motorsport.
3. Functional Design
The functions of different products were combined where appropriate.
Because the phone holder is normally positioned near the vehicle’s air vent, we integrated the in-car fragrance diffuser with the phone holder, allowing users to enjoy both functions in one product.
At the same time, each item maintains a distinctive identity when sold separately while remaining consistent with the overall design language of the series.
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