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Ultrasound Diagnostic System and Electronic Endoscope
A Rational and Professional Design Language for a Consistent Product Family
Innovation Insights
Project Background
Shenzhen InnoMed Medical Technology Co., Ltd. is a national high-tech enterprise dedicated to developing original minimally invasive medical devices for the diagnosis and treatment of cancer, cardiovascular diseases, cerebrovascular diseases, and other serious conditions.
This project focused on a medical ultrasound endoscopy system designed to enter the human body through the instrument channel of a gastrointestinal endoscope.
The device performs ultrasound scanning of the digestive tract and generates medical ultrasound images to support clinical diagnosis.
Through this project, the client aimed to establish a distinctive and consistent visual design language that could be extended across future products and strengthen the brand’s overall product-family identity.
User Requirements
As a new product development project, LKK Design approached the work from three main directions:
Identifying opportunities for product improvement, strengthening market competitiveness, and ensuring that the final design could be successfully manufactured and implemented.
The objective was to achieve a focused and practical product upgrade.
By balancing market expectations, development costs, clinical experience, engineering feasibility, and production requirements, the project aimed to identify the most suitable solution for the product’s current development stage.
Design Strategy
Design Insight
The design team conducted research through questionnaires, on-site observations, and focused interviews.
These methods helped reveal the primary needs of doctors and patients, their operating habits, hidden behavioral patterns, and the limitations of existing medical ultrasound endoscopy products.
The findings provided a clear foundation for improving product usability, functional organization, visual communication, and clinical workflow.
Experience Optimization
The product design began from the practical perspective of doctors using the equipment in real clinical environments.
The handpiece and main unit were considered as one integrated system rather than as separate devices.
The design aimed to create a complete ultrasound workspace within an area of approximately five square meters.
Through clear functional zoning, an organized equipment layout, and intuitive adjustment controls, doctors can identify different operating areas and understand the device status more easily.
This integrated approach makes clinical operation more convenient, efficient, and straightforward.
💡 Solution
1. Medical Product Trend and Clinical Scenario Research
The project team collected and analyzed broader design trends within the medical equipment industry.
On-site research was also conducted in hospitals to observe how similar products were installed, operated, adjusted, cleaned, and maintained in real clinical environments.
By combining industry trends with direct clinical observations, the team established a clearer design direction for ultrasound imaging equipment.
The research helped identify opportunities related to product form, equipment layout, interaction, professional appearance, and integration within hospital departments.
2. Emotion-Oriented and Human-Centered Medical Design
The design process applied principles of Kansei engineering to guide the product’s visual and emotional expression.
The goal was to communicate a friendly, positive, healthy, and trustworthy impression while maintaining the precision and professionalism required of medical equipment.
Product models were repeatedly reviewed and adjusted according to actual clinical conditions, ergonomic requirements, engineering limitations, and manufacturing feasibility.
These refinements improved the quality of details, strengthened the user experience, and ensured that the final design could be reliably transformed into a commercially viable medical product.
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