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“Wawa Gonglue” Smart Claw Machine
A Smart Claw Machine with a Modern and Technology-Driven Experience
Innovation Insights
Project Background
In recent years, the retail industry has gradually evolved from single-purpose stores into multifunctional commercial complexes.
These integrated retail environments attract increasing numbers of young consumers who are interested in offline participation, entertainment, and experience-based consumption.
The smart claw machine jointly developed by Wawa Gonglue and the LKK Product Development Team reflects this new type of commercial experience.
Innovation Value
The product introduces a fresh and engaging operating experience that encourages more young users to participate.
Players can operate the machine through a mobile platform, select their preferred prizes, redeem points, and enjoy a more personalized reward experience.
The system also supports big data collection and remote monitoring, providing both operators and players with a new and convenient interactive experience.
Design Strategy
Market Research
Through research and analysis of current retail formats, the design team identified growing demand for more differentiated and interactive entertainment products.
Based on the client’s requirement for product differentiation, the smart claw machine was given an original prize acquisition system.
The machine can respond intelligently to users’ selections and provide corresponding reward mechanisms.
This approach transforms the traditional claw machine from a simple game device into a more flexible and intelligent entertainment platform.
Experience Optimization
The exterior design combines a strong sense of technology with a contemporary visual style.
A large display provides space for advertising and promotional content, while a smaller multifunctional touchscreen supports user interaction and machine operation.
The combination of the two screens improves information presentation, operating convenience, and the overall user experience.
💡 Solution
1. An Intelligent and Differentiated Reward System
Based on market research and the client’s need for differentiation, the design team created an original prize distribution method for the smart claw machine.
The system can intelligently generate different reward mechanisms according to the user’s selections.
This gives players greater control over the experience and introduces more variety than a conventional claw machine.
2. A Complete Design Research and Product Development Service
The LKK Product Development Team provided Wawa Gonglue with a complete service system covering design research and product design.
The project helped the client explore new market opportunities by creating a more intelligent, interactive, and commercially distinctive entertainment product.
At the same time, the product introduced new ways for players to participate, select rewards, redeem points, and interact with the machine.
The final design created greater value for both commercial operators and end users.
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