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NONOO Soldier & Sweetheart Vacuum Bottle
Breaking Away from Traditional Vacuum Bottle Designs to Reach the Younger Consumer Market
Innovation Insights
User Challenge
For HAERS, the key challenge was how to stand out in an increasingly competitive market dominated by price competition and accurately connect with younger consumers.
Another important question was how to give an existing product a new identity without changing its original bottle structure.
HAERS invited LKK Design to create a pair of vacuum bottles for its NONOO brand, targeting young couples. By redesigning only the bottle lids while retaining the original bottle bodies, the project aimed to break away from conventional vacuum bottle forms and open new opportunities in the youth market.
Innovation Value
The NONOO youth lifestyle brand, developed by LKK Design for HAERS, successfully helped the company enter the younger consumer market.
The collaboration continuously delivered innovative products with strong market differentiation, enabling HAERS to establish a fresh and recognizable youth-oriented brand image.
Through systematic design research, new interactive concepts, innovative product design, and precise market positioning, HAERS and LKK Design explored the needs of younger vacuum bottle users and continued to develop original product ideas for this emerging market.
Design Strategy
Product Strategy
LKK Design worked with HAERS to define the brand personality, redefine the target audience, and reimagine what a vacuum bottle could mean to younger consumers.
By combining in-depth target-user research with new market opportunities, the team created the new NONOO brand and designed two completely new vacuum bottles based on existing bottle structures.
The new products established a strong visual identity for NONOO while supporting the brand’s successful entry into the youth lifestyle market.
User Insight
LKK Design helped HAERS establish NONOO as a distinctive and expressive brand for trend-conscious young consumers.
The Soldier and Sweetheart characters were created to communicate the brand personality. Their playful combination reflects the individuality, humor, and lifestyle attitudes of younger users.
Through precise market positioning and brand development, the products respond to young consumers’ emotional needs, personal expression, and interest in fashionable lifestyles.
💡 Solution
1. A Thoughtful Couple Design with an Unexpected Twist
The Soldier and Sweetheart characters were creatively combined to form a playful couple-themed product collection.
The two bottles can be sold together as a matching set or separately as individual products. This approach feels both natural and unexpected, creating greater flexibility for retail and gifting scenarios.
The design reflects NONOO’s brand philosophy through humor, lighthearted expression, and a gentle sense of individuality. It encourages young consumers to express their personal attitudes in their own way:
“Those who understand me will understand. See the thought behind it, not only its appearance.”
2. Precise Design Development with Reliable Product Quality
While introducing a creative new appearance, the project also maintained strict control over design quality, engineering feasibility, and production implementation.
The LKK Design team carefully managed every stage of the design process and worked closely with the manufacturing team to ensure that the original concept could be accurately transformed into a finished product.
Throughout the development process, LKK Design and HAERS maintained close communication to preserve the product’s details, quality, and brand value.
The final result is a youth-oriented vacuum bottle collection with character, quality, and a distinctive lifestyle attitude.
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