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HINEW Business Projector
Work and Life Under a Beam of Light, Giving the Mini Projector a New Meaning
Innovation Insights
Market Insight
Project Background
For a long time, mini projectors have been recognized mainly for being lightweight and portable, with most products designed primarily for home entertainment.
However, the diversity and intelligence of mini projector functions have not kept pace with technological development.
Based on the client’s proposal, we jointly created this mini projector with voice calling capabilities, giving the category a new meaning by bringing work and life together under a single beam of light.
Innovation Value
The business projector developed by the LKK Design team for Hainiu Technology has already entered the market.
It achieved positive results through JD Crowdfunding, and its design also received favorable feedback from users.
Design Strategy
Product Strategy
The design team conducted an in-depth analysis of the characteristics of target users within the business community.
Using a user-centered approach and systematic research, the team explored what type of projector would meet the practical needs of business professionals and what kind of product could express their identity.
Working with the client’s hardware suppliers, the team selected an optical engine suitable for the compact projector.
The goal was to achieve high product quality while keeping the overall size as small as possible.
The exterior design also considered the product’s brand identity, industry characteristics, and future maintenance and adjustment requirements.
Experience Optimization
The product adopts a modern and minimalist design style.
The combination of aluminum alloy profiles and leather materials creates a strong professional business character.
The movable leather cover not only reinforces the premium business appearance but also functions as the power switch.
Opening the leather cover turns the projector on, while closing it turns the projector off.
💡 Solution
1. Decorative Design Language Matched with Function
The wave-textured zinc alloy decorative component on the side visually communicates the powerful operation of the internal cooling fan.
It also expresses the strong overall performance of the product.
2. Minimalist Design for Business Professionals
The projector uses the simplest possible design language to create a product that closely matches the aesthetic and practical needs of business professionals.
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