SinoVision Technology made a significant impact at its 2023 Spring New Product Launch Conference by introducing groundbreaking products including the OmegaCT One Vertical CT and Summit of the Sky full-field, large-aperture, ultra-high-end CT. As an innovator in medical imaging, SinoVision consistently pushes industry boundaries through technological advancement.

The medical equipment sector has long been dominated by CT systems with cold, clinical appearances that lack emotional connection with users. SinoVision sought to challenge this convention by creating a distinctive product identity that balanced technical superiority with visual appeal, particularly for their revolutionary vertical CT system that demanded a design language reflecting the brand's cutting-edge character.

Design Challenges:

• Overcome the sterile, impersonal appearance of traditional CT equipment

• Establish a unique brand identity system to enhance market recognition

• Balance high-end professionalism with user approachability

• Create visual signatures for the innovative vertical CT form factor

Core Objectives:

• Develop a distinctive brand recognition system differentiating from market competitors

• Enhance product professionalism and technological appeal through design

• Establish the "Instant Moment" PI element conveying core brand values

• Lay the design foundation for future product innovation

Design Research

Through comprehensive medical equipment market analysis and user insights, we identified that traditional CT designs普遍 suffered from "cold technology" syndrome, lacking human touch. This discovery led to our "Warm Technology" design philosophy, utilizing curved language and color strategies to enhance equipment approachability while maintaining professionalism.

Industrial Design

Form Strategy:
We implemented a hyperbolic curve design language with tailored expressions across product lines:

• Mid-to-low end products: Softer, flowing curves delivering relaxed, simple visual experiences

• High-end products: Sharper, more robust curves reflecting precision and efficiency

Color System:

• Mid-to-low end products: Lighter, fresher color schemes with larger application areas creating轻松, straightforward visual experiences

• High-end products: Deeper, more subdued tones with smaller application areas generating stronger contrast and professional atmosphere

Mechanical Structural Design

Our mechanical design addressed the unique requirements of vertical CT configuration:

• Optimized weight distribution ensuring equipment stability

• Rational internal spatial planning enhancing maintenance accessibility

• Precision-engineered human-machine interfaces optimizing clinician workflows

• Guaranteed structural safety and reliability meeting stringent medical equipment standards

Prototyping and Testing

We refined design details through multiple prototyping iterations:

• Fabricated 1:1 functional prototypes validating ergonomic design

• Conducted color and material testing ensuring visual outcomes met design expectations

• Organized medical professional usability testing collecting frontline feedback

• Completed safety verification ensuring compliance with medical device regulations

The successful design of OMEGACT ONE Vertical CT represents a paradigm shift in medical CT equipment design. This innovative approach not only preserves the brand's core PI characteristics and professional user experience but more importantly delivers:

Industry Innovation: As an emerging category, vertical CT successfully breaks traditional stereotypes through design innovation, injecting new design thinking into the industry.

Brand Value: Established a highly recognizable brand image system enhancing SinoVision's competitiveness in the high-end medical equipment market.

User Experience: Human-centered design language alleviates patient anxiety during examinations, improving healthcare experiences.

Commercial Success: Unique design language became a crucial product differentiator, helping SinoVision establish a distinctive market position.

This project marks a significant milestone for LKK Design in medical equipment design, demonstrating our capability to inject human care into professional technical products through design innovation, while providing new directions and possibilities for future medical equipment design.