The shape of the ONEBOX packaging tells part of the product story. The individual portions of freeze-dried coffee powder are packaged in small boxes that look like shipping containers. In the sales unit, they combine to form a cargo ship from which the individual packages can be taken. Once the coffee has been consumed, the ship and its containers can be used either for decoration or as a toy.

Statement by the Jury

The ONEBOX packaging takes an unusual, creative approach with its reference to the shipment of coffee beans. The fact that it can be repurposed as a toy adds appealing ecological value.

ONEBOX Freeze-dried Coffee Powder - Coffee Packaging

Statement by the Jury

The ONEBOX packaging takes an unusual, creative approach with its reference to the shipment of coffee beans. The fact that it can be repurposed as a toy adds appealing ecological value.