On the afternoon of March 20, 2023, the 321 Designer's Day with the theme "Spring Return" was held as scheduled at the JW Marriott Hotel in Beijing.
Forward-looking professionals from various fields of LKK Design&Engineering Development and hundreds of experts and entrepreneurs from all over the country gathered together to interpret innovation's new trends, strategies, tools, and voices from multiple dimensions, and explore the way to win in the digital business era.
The forum was co-hosted by Ms. Cai Danfeng, a well-known financial and economic media person and founding partner of Bailian Industrial Investment Fund, and Mr. Wei Jiang, Co-founder and CEO of "LKKER Design&Engineer Development." CEO Miao Zhang from Jellyfish Intelligence, Co-founder and CEO Wei Jiang from LKK Design&Engineer Development, CEO Li Fancong from LKK Consultancy, President Li Yichao from LKK Design&Engineering Development, and Founder and Chairman from LKK Design&Engineering Development all brought wonderful sharing.
The forum began with the theme video "Spring Return," depicting major transformative moments in the past few years, with leaves and flowers lighting up the entire venue, also lighting up the whole forum. After nearly 1,000 days of hibernation, the 321 Designer's Day finally presented face-to-face, sounding the horn of innovation once again.
Digital Intelligence·Lifelong Changes
What kind of historical moment are we facing today? Where is the biggest window in the field of innovation? The popularity of the AI intelligence industry is evident. Faced with challenges from OPEN AI and CHAT GPT, how can creators hold their ground? The first sharing guest is Miao Zhang, the founder and CEO of Jellyfish Intelligence.
As the pioneer of LKK Design&Engineer Development in the digital field, Jellyfish Intelligence went through an extremely difficult three-year period in its infancy, constantly iterating in each demo.
From the first product AI logo designer launched when the epidemic just broke out, to a series of intelligent products later, covering the three major categories of image, packaging, and product, using computing power as a new innovative productivity, bringing industrial-level personalized designs for the demand side. In her view, the change in tools will bring a completely new intergenerational creation.
Seven Years of Forging·Sharpness Revealed
In the three years of chasing the wind for Jellyfish Intelligence, it was the three years of the digital era's rapid growth, and also the most cutting-edge attempt of LKK Design Group's vision of "designing a better world." If we talk about the initial idea of a better world, it is LKK Design, based on the concept of shared design.
Wei Jiang, Co-founder and CEO of LKKER Design&Engineer Development, under the title "Seven Years of Grinding One Sword," traced how LKKER delved into the industry, the link mode between users and designers, and also looked forward to the future of open innovation based on the platform, building an innovation field with a massive user and designer base, doing mass design innovation that users love, and planning to expand into agriculture, consumption, and other fields, improve the construction of the supply chain, and continue to expand into China's second- and third-tier cities and overseas markets.
Meanwhile, intensive design organizations such as enterprises and urban design centers will also enter more enterprises and cities. LKKER, utilizing digitization, gradually expands its design radius. 2023 is also a year of transformation for LKKER, as the brand upgrades to LOOKLOOK, with clearer development goals and a more friendly service concept. The brand features a cute and adorable pair of big eyes as its logo, which makes Looklook's future full of anticipation.
Harvest in Spring and Autumn · Forge Innovation
Making design an industry service that penetrates into various industries and even the daily lives of ordinary people is the culmination of the innovative design group's 19 years of accumulated experience. If LKKER and Jellyfish Intelligence represent the extension of the design radius, then LKK Consulting is the builder of the design radius. In 2022, LKK Innovation Design Group established LKK Consulting, which focuses on product innovation methods and strategies.
LKK Consulting CEO Li Fancong, in his speech entitled "LKK's 18th Anniversary, Spring and Autumn Harvest," reviewed the birth of popular products such as the 55° cup, black agate LED splicing screen, Little Fairy Stew, Haidilao's self-entertainment hotpot, Chang Ba microphone, and Deschmann smart lock. He shared the basic path from a single product to category innovation, from product expansion to strengthening categories, then to leading categories, and finally to becoming the category champion.
At the forum, Li Fancong unveiled the seven-step rule for category mapping and invited all the brands present to become category champions with LKK and join the 5 billion market together.
Deep Expression · Digital Future
the 3-year-old Smart Jellyfish, 7-year-old LKKER platform, and 18-year-old LKK, what kind of product power can the three generations of young, children, and adults erupt? LKK Design&Engineering Development Group President Li Yichao gave the answer in his keynote speech "18+7+3": create explosive products rather than bestsellers and explore desires, not just needs.
For example, the GPods true wireless stereo headphones jointly developed by HHO and LKK, weighing only 6.88g, is not just lightweight. As the world's first "digital light earphones" designed for the next era, it is a new explosive product that returns creative and usage rights to users. It provides 72 basic colors and allows users to adjust the brightness and color combination of the lighting at any time according to their preferences. One product can create a unique effect for every user, giving the product strong content and social attributes.
GPods will also go overseas as the first station and truly participate in international competition, accepting the common verification of users from different cultural backgrounds worldwide.
The 18+7+3 approach is an insight into users' inner world, a deeper understanding of products, an ultimate response from the supply chain, and profound market experience.
After listening to the four speakers' sharing about the evolution of LKK, the direction comes from the call of the times, the blessing of technology, but ultimately comes from the founder Jia Wei's inner world.
This year marks the 19th anniversary of the founding of LKK, which has endured various hardships in its entrepreneurial journey, such as fire and betrayal. Through spiritual cultivation, hiking, and painting, Jia Wei has healed himself and gradually reconstructed a stronger version of himself. He has also gradually constructed a clearer vision of the future and what is beautiful. "Wildflowers" is the inspiration that LKK has given him and it represents his free spirit in the intelligent and digital future.
In "Wildflowers", Jia Wei integrates multiple roles such as designer, artist, and business innovator, and provides a closed-loop validation for the next stage of digital commerce - art and technology. With the help of digital power, he has constructed an imagination universe, maintaining innocence and ensuring that his foundation remains strong for a long time to come.
Finally, Jia Wei revealed that "Wildflowers" will be exhibited in the second half of the year at the Baolong Art Museum in Shanghai. The 321 Designer Festival Forum was successfully concluded in the new exhibition invitation.
Through the harsh winter, we welcome the arrival of spring. We hope that this forum will provide continuous evolutionary impetus for innovators in various fields, work together in sync with the pulse of the times, and tame the power of technology to cross the cycles and maintain prosperity.
The trend is already clear, and LKK will create a brand-new innovation ecosystem, maximize the potential of its products, and brand value, and help more enterprises become leaders in the coming year.
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