Background

The driving recorder products on the market are mostly designed to record driving conditions to prevent accidents. The customer team and the LKKER SCM team hoped to break through the inertia of the industry to deliver an innovative product. LKKER SCM helped the customer analyze the market, develop product strategies, and proposed differentiated product design solutions.

Solutions & Goal

1.The simple and technologically distinctive design makes the product stand out from the traditional driving recorders.

2.The Systematic and comprehensive product operation and usage optimization effectively improve the user experience.

Achievements

The product crowdfunding was a huge success, far exceeding the expected amount. It has become a jetton that helps Tencent enter the intelligent hardware market for the Internet of Vehicles and drawn great attention from the market.