Careland has successively been the number one in market share of vehicle navigation maps for years, with a market share of more than 70%. As a mobile Internet-orientated company, Careland provides drivers with consumer electronics, mobile internet and Internet of vehicles services, big data and cloud services. Careland, with the expectation to capitalize on LKKER SCM's top design ability and Careland's leading cloud navigation technology, entrusted LKKER SCM with the design of this vehicle cloud navigation product, which becomes the fresh blood of the domestic vehicle navigation market and enhances its brand influence and differentiation.
The LKKER SCM team conducted depth analysis of the user's use of vehicle navigation products in a mobile space such as a car and gave the product a new and unique look in the user-centered principle, by simulating the specific process of the user in the use of car navigation products via slice analysis, by combining with the cloud navigation technology provided by Careland and through in-depth functional definition and aesthetic design.
Solutions & Goal
1.Derived from the concept of “cloud” and complement the Careland Internet of Vehicles and Cloud Navigation;
2.The overall design is as vivid and dynamic as a cloud, breaking through the tough and rigid design style;
3.Considered the smallest detail, ensured more comfortable handling and eliminated the worries about slipping through the front and rear integrated anti-slip design based on ergonomics;
The first generation of vehicle navigation product using the cloud navigation technology designed by the LKKER SCM team for Careland has been launched and available on all major online e-commerce platforms and offline 4S stores. The vehicle navigation using Careland's latest cloud navigation technology has become the benchmark in the industry immediately after release, marking the beginning of the era of cloud navigation for vehicle navigation products.
On September 20th, the 2018 Beijing International Design Week Design Expo was officially opened at the Beijing Agricultural Exhibition Center, which was co-sponsored by LKK Innovation Group (hereinafter referred to as “LKK”) and LKKER (LKKER) sharing design platform.
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