Before Carebon, the high-end nail clipper market was mostly dominated by Korean, Japanese and German products. How does a emerging Chinese brand enter this field? How to make customers recognize the products of Carebon at first sight? how to improve the value and price of the products?
After entrusted by Carebon to develop a nail clipper product, the LKKER SCM team studied the daily used hardware industry and comprehensively analyzed competitors' products. The team accurately identified the development trend of the industry via detailed industry research and fully verified the accuracy of the industry trends through comprehensive analysis of competing products. With innovative concepts, color innovations and structural innovations based on the industry trends, the team delivered Carebon nail clippers with strong identification and brand value.
Solutions & Goal
1.After intensive study and in-depth thinking, the LKKER SCM team defined the future design of nail clippers as a fashionable living necessity, a transformation from family tool to fashionable living goods and the source of innovation in this project. Fashionable daily necessities must be warm, beautiful, mysterious and full of texture in the hearts of men. Therefore, the nail clipper designed by LKKER SCM is warm and soft at first glance. With the idea of wrapping coldness with warmness and surrounding hardness by softness, the innovative concept of "conquering the unyielding with the yielding" was born. Customers can't measure its value as a simple nail clipper.
2.Fashionable daily necessities must be interesting. LKKER SCM has magnetic powder installed on the skin of the Carebon nail clipper so that it will gradually restore and close automatically when the leather shell of the nail clipper is opened and not used. It gives the users a new and interesting feeling, realizes the interaction between the product and the user, and solve the problem of the combination of leather and metal. The design of the tail curve is not only easy to carry on the keychain, but also makes it look like an ancient boat, meaning "be ready to realize one's aspiration anywhere all over the country" and with the expectation that the person who owns it will be "successful".
The LKKER SCM team successfully helped Carebon design the best-selling nail clippers, making the Carebon brand well-established in this industry. Carebon nail clipper was the winner of the 2016 Red Dot Award, the "Oscar" of German industrial design and Red Star Design Award, top industrial design award in China. The brand new fashion design has enhanced the brand value and repositioned the price, empowering Carebon to make a great coup in this industry.
On September 20th, the 2018 Beijing International Design Week Design Expo was officially opened at the Beijing Agricultural Exhibition Center, which was co-sponsored by LKK Innovation Group (hereinafter referred to as “LKK”) and LKKER (LKKER) sharing design platform.
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